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What’s in a rivalry? UCLA’s newcomers now know after watching a video about USC

Red Sanders, the legendary UCLA football coach, once said the rivalry with USC wasn’t life or death, it was more important than that.

Now, some 70 years later, almost half the Bruins roster needed a primer on what it means to play the Trojans.

“We have so many transfers and things,” interim coach Tim Skipper said, “so I wanted to make sure everybody knew how significant this game was.”

That could make Ciaran Dooley, the team’s creative content producer, a rivalry hero rivaling John Barnes, Anthony Barr and Dorian Thompson-Robinson.