They are finally here! Under Armour has landed at UCLA and the biggest apparel deal in NCAA history has begun.
UA and UCLA have rolled out several new elements in regards to the deal and Bruin fans are getting their first taste of what the new UCLA provider has up its sleeve.
But with that, reactions have been both positive and negative as Under Armour is not only presenting a new approach to UCLA Athletics, but also re-shaping tradition. Here is what Twitter had to say…
.@UnderArmour has also changed @UCLAAthletics ‘B’ logo: pic.