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What college football's most powerful people are saying about the sport's new world order

From the moment that Oklahoma and Texas ditched the Big 12 for the SEC nearly 11 months ago, chaos amid the collegiate landscape appeared both inevitable and imminent.

The countermove to the SEC's big strike occurred on Thursday, with USC and UCLA formally announcing they'll be joining the Big Ten in 2024. The flimsy Alliance formed between the Pac-12, Big Ten and ACC in reaction to the SEC's move will now be remembered as college football's version of New Coke.

The consequence of Thursday's move will be that it accentuated a distinct power shift that has occurred in college sport -- two leagues that had already separated themselves competitively now financially gobbling up four of the most valuable properties in less than a year.