Justin Frye won’t try to fool anyone. The UCLA offensive coordinator and offensive line coach doesn’t mind if everyone knows he wants to run the ball on third-and-short. He’s putting faith in his players to deliver anyway.
“If you really have presence, then Zoe Rose Frye, my 9-year-old daughter, needs to be sitting up in her seat saying, ‘They’re gonna run the ball right there,’ ” Frye said. “And we don’t care, we just do it. We get the job done.”
With a senior quarterback in his third year as the full-time starter, veteran receivers and tight ends and a deep group of running backs, the Bruins are primed to break out as one of the elite offenses in the Pac-12.