The Orange County Register · Jan 25, 2017
UCLA's three losses to USC in 2016 'escalates the rivalry'
USC's Elijah Stewart (30) drives to the basket against UCLA's Aaron Holiday during laste season's Pac-12 Tournament in Las vegas. USC beat the UCLA three times last season. (Photo by Ethan Miller/Getty Images)/ STAFF WRITER
Steve Alford didn’t technically answer the question, but his answer was plenty revealing.
On the eve of his first meeting with USC since the Trojans were responsible for Alford’s low point at UCLA, the Bruins basketball coach was asked how it felt to lose to USC three times last season.
“Well, it wasn’t as good as the feeling I had when we beat USC five times in a row,” Alford said.