Myles Johnson was scrolling through Instagram recently when he came across promoted content from Hint Water. The San Francisco-based beverage company was seeking college students to hawk its brand as an alternative to soda and other sugary drinks.
It was an easy sell.
“I was like, oh, I actually drink their stuff,” Johnson, the UCLA graduate transfer center from Rutgers, recalled Monday, “so I was like, yeah, I’ll do that.”
And so was born one of the latest name, image and likeness deals involving Bruins basketball players. Junior guard Johnny Juzang is hosting a skills clinic for youth basketball players — at $100 a pop — Sunday in Hacienda Heights, and junior guard Jake Kyman is promoting Fitted Laundry on his website, offering the code “KYMAN10” at checkout for a 10% discount on the pickup laundry service.