Back to the UCLA Bruins Newsfeed

UCLA’s Final Four run much bigger than basketball, says AD Martin Jarmond

Having followed UCLA on its unexpected Final Four run, Martin Jarmond heard the roars, saw the excitement and felt the energy generated by every win.

It wasn’t until the Bruins athletic director returned to the relative quiet of Westwood that its full impact struck him. A university employee who doesn’t usually watch sports mentioned being captivated by the team, that it made her proud to be affiliated with the school.

“That’s when I started thinking, this is more than basketball for UCLA and for our fan base and people around the country,” Jarmond said Wednesday.