LA Times · May 24, 2016
UCLA signs record-setting apparel deal with Under Armour
Jumping into the new arms race in college sports – schools battling for massive sponsorships – UCLA has landed what is believed to be the biggest shoe and apparel deal in NCAA history.
The 15-year, $280-million contract with Under Armour was scheduled to be announced at noon Tuesday, university officials told the Los Angeles Times.
The marketplace has exploded in recent months as Michigan, Texas and Ohio State have signed lucrative agreements with Nike. UCLA entered the picture with its current Adidas contract set to expire next year.
“We knew that we were well-positioned to cut a deal,” said Dan Guerrero, the UCLA athletic director. “Under Armour came at us hard.”