UCLA has reportedly decided to re-sign with media provider IMG College (the group that has handled UCLA’s multimedia business since 2005 and calls itself “America’s Home For College Sports”). The Bruins deal will triple from $5 million a year to $15 million per year. If the name IMG sounds familiar to you, they produce part of the Pre, Half and Post coverage for UCLA Football and Basketball games in conjunction with AM 570 LA Sports (you will hear those letters no less than 500 times during a game, but its never quite clear who IMG College is).
UCLA Likely to Continue Media Deal With IMG College
