Yes, Kelly is a big name hire who led Oregon to the kind of national prominence UCLA football fans can only dream of after going 10-15 the past two years. But he’s fighting an uphill battle – one the ticketing and marketing department probably cares about more – to fill seats.
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There are the suspects, some usual and some new, that will stop UCLA fans from traveling to Pasadena. The biggest is a fellow named LeBron James who’ll be headlining at the Staples Center this fall with former UCLA point guard Lonzo Ball.