The ‘White Out’ is a brilliant idea. It is the first event that the UCLA-Under Armour relationship will produce this season for the UCLA Football team. It is a simple idea to unify the team and the fans, unfortunately, things are not so peachy keen in Westwood.
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It is unfortunate, but the UCLA Football team is not doing well and fan apathy is once again climbing.
The Bruins did not have a lot of critics and fans believing in them before their season opener, which only drew 64,635 fans for the Texas A&M.