The three biggest UCLA Bruins teams (UCLA Football and UCLA Women’s and Men’s Basketball) were recently part of two big events by UCLA and Under Armour to promote the new partnership and both have been quite innovative and very successful.
The ‘White Out’ for the UCLA Football team and ‘Bruins at the Beach’ for the Women’s and Men’s UCLA Basketball teams were a bit of a gamble, but ultimately turned out to be very fun and inclusive events.
Let us begin with the ‘White Out’. UCLA has tried color-themed games for the football team in recent years and it has not been as successful as hoped.