LaVar Ball is saying things on television again. The former college baller, current father of NBA prospect Lonzo Ball and proprietor of Big Baller Brand appeared on Fox Sports 1's Undisputed program Monday, defending the BBB's $495 debut shoe.
When asked by panelists why they chose to hit a price point not even reached by Michael Jordan's famed Jordan Brand, LaVar said, “Because he ain’t Lonzo Ball, that’s why. Did he have his own brand coming in? It’s a new era called the Ball era.”
UNDISPUTED"Look what Lonzo did for UCLA.