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LA Times · Sep 19, 2024

‘E.B., what are you doing?’ Eric Bieniemy blames himself for UCLA’s horrible start

UCLA associate head coach and offensive coordinator Eric Bieniemy is pushing to get the Bruins’ offense on track. The expletives and biting one-liners that Eric Bieniemy unleashes on a football field never cut as deep as the internal dialogue.

If anyone is to blame for what goes wrong, it’s UCLA’s offensive coordinator, and he’s not afraid to let himself hear it.

“You’ve got to understand, I go back and kick myself in the ass — man, ‘Why’d I call this play? Why did I do that? E.B., what are you doing?’” Bieniemy told The Times on Wednesday with a hearty chuckle.

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