Staring down the barrel of a July 1 effective date for name, image and likeness laws in states across the country, the NCAA finally ceded control Monday, handing schools the responsibility of policing third-party payments to college athletes who can now capitalize on their fame.
The NCAA Division I Council — reeling from a Supreme Court ruling last week that further stripped away confidence in the ability of the NCAA rule book to withstand antitrust scrutiny — voted to recommend its board of directors “adopt an interim policy that would suspend amateurism rules related to name, image and likeness,” according to a NCAA statement.