We know the tickets for the Coachella Valley Music and Arts Festival pretty much evaporate as soon as they go on sale, but when they start to show up on secondary sellers, where are those buyers coming from?
Chances are if you are buying passes to see Radiohead, Lady Gaga and Kendrick Lamar at the Empire Polo Club April 14-16 or April 21-23, you’re someplace in California, according to data from Vivid Seats at the end of March.
Californians, those of us who speak frequent freeway dialect, make up 58 percent of the purchasers of Vivid Seats’ Coachella 2017 stock.