If all goes well, UCLA’s turnabout in the stands will mirror its resurgence on the field.
After routing Hawaii, 44-10, in their season opener before an announced crowd of 32,982 at the Rose Bowl, the Bruins are hoping to follow one of their smallest attendance figures with one of the largest in recent seasons when No. 16 Louisiana State arrives Saturday.
Athletic department officials have done seemingly everything short of offering free limousine service to the game in their efforts to fill the stadium. Complimentary tickets have been distributed to UCLA students, high school students in Southern California, youth football and other youth sports teams as well as active military members and veterans.