LA Times · Feb 17, 2024
Analysis: Five things new coach DeShaun Foster must do to win at UCLA
Former UCLA star DeShaun Foster has his work cut out for him as the Bruins’ new head coach. Here are some thoughts on how he should build his brand. The handshakes, back slaps and congratulatory text messages are over.
It’s time for DeShaun Foster to get to work.
The passion the former UCLA star running back unveiled in his introduction as the Bruins coach is admirable but goes only so far. While it may put butts in seats at the Rose Bowl in 2024, it won’t keep them there unless the Bruins start winning in a big way.
Foster needs to show that he has the smarts to hire a great staff and run a top program, even if it’s as a CEO who lets his coordinators do the bulk of the scheming.