UCF launches program to help athletes with name, image and likeness legislation

The UCF athletic department is introducing a new program that will assist its athletes in creating economic opportunities made available through impending name, image and likeness legislation.

The LAUNCH program was created in partnership with Opendorse and COMPASS as a way to provide UCF athletes with the help needed in building and managing their own brands. It’s also meant to help athletes navigate the challenges of the upcoming NIL legislation that takes effect July 1 in Florida.

“Our LAUNCH program incorporates multiple new elements to assist our student-athletes with navigation of these opportunities — and we are excited to add the Opendorse and COMPASS platforms to what we already were…