"The Tonight Show" host Jimmy Fallon stirred up the ire of Troy students and alumni by poking fun at the school during a bit about the NCAA men's basketball tournament.
The Trojans play Duke at 6:20 p.m. CDT Friday in Greenville, South Carolina, in their tournament opener. TBS will televise the game.
The Shaquille O'Neal-inspired "Tonight Show" tournament picks said: "Duke vs. Troy. That sounds like a fight between two skinny white dudes. What's Troy? That's not a college. Who goes to Troy? No one goes to Troy. Duke wins."
That sparked an outpouring of responses via social media from Troy backers, united by the hashtag #IGoToTroy.