Daniel Levy wants Mauricio Pochettino to resist the allure of European giants such as Real Madrid and devote the next 15 years of his career to Tottenham.
Pochettino has turned Spurs into a Premier League force during his three-and-a-half years in charge and led them back into the Champions League and his work has not gone unnoticed.
And, as they head to Spain to take on holders Real on Tuesday night, chairman Levy has revealed why he believes his manager would find it more fulfilling to continue the project in North London.