While most of those watching the heroic exploits of Lionel Messi were transfixed, at least one member of the audience for Argentina's World Cup-salvaging win over Ecuador struggled to maintain interest.
That man was Tottenham manager (and former Albiceleste international) Mauricio Pochettino, who has admitted that he "fell asleep" before Messi scored a match-winning hat trick to haul his country from the brink of elimination and into the hat for Russia 2018.
Still, the prospect of Argentina's do-or-die clash in Quito wasn't enough to stop Poch from slipping away to the land of nod.
"If I'm honest, I fell asleep," the Spurs boss told radio station Cadena Cope.