The secretary general of the controversial European Super League has claimed the breakaway competition will 'make people dream', 'renew football' and re-engage a lost audience of young fans.
Anas Laghari, who is a banker at Spanish financial firm Key Capital, insists the league's 12 founding clubs will oversee the distribution of £350million to the wider game.
And he has raised the prospect of the Super League beginning this September regardless of whether UEFA agree or not and in defiance of the fierce backlash from fans, players and many other figures in football.
Laghari is close to the Real Madrid president Florentino Perez, who is chiefly behind the idea of a breakaway European league
Laghari is close to Real Madrid president Florentino Perez, who is one of the club owners behind the proposed competition whose launch rocked the football world on Sunday.