Justin Bieber is from Canada and may or may not be a Toronto Raptors fan. (His mixed allegiances make it unclear.)
Regardless, the Raptors capitalized on the pop star's Canadian connection during Game 1 of their first-round playoff matchup against the Indiana Pacers.
The team's mascot dressed up as the Biebs and lip-synced (as much as a mascot can lip-sync) his "What Do You Mean?" during the halftime show.
The idea was brilliant, and the execution as even better. That backward hat with the bleach-blond hair draped over the eyes—masterful.