Over a month removed from their dramatic series win over the Golden State Warriors, the Toronto Raptors are on top of the basketball world as NBA royalty!
The immediate impact of the Raptors’ run was unprecedented.
Coast-to-coast, viewing parties sprung up, as people came together in joyous ecstasy to support Canada’s team. Everywhere you went, there was (and still is) a We The North banner.
New and long-suffering fans are buying Raptors merchandise in droves (New Balance products have never been more popular).
It all culminated in the championship parade, as over a million fans flocked the streets of Toronto (myself included).