The Raptors’ new practice facility at Exhibition Place finally has a name.
Welcome to the BioSteel Centre.
Naming rights to the 68,000-square foot training complex are the highlight of a partnership the Raptors and BioSteel, a Toronto-based sports drink manufacturer, announced Thursday.
“This is a $50-million facility. Selling naming rights to it was important if we could find the right partner,” said Dave Hopkinson, MLSE’s chief commercial officer. “It’s an ideal brand marriage. This isn’t simply putting a name on a facility. It’s an integrated partnership.”
BioSteel already partners with Basketball Canada, and had sought a deal to place its logo near team benches at Raptors games.