The Carter Effect documentary premiered today at The Princess of Wales Theatre in Toronto for the 42nd annual TIFF.
The film was directed by Hamilton native Sean Menard and was executive produced by Drake, LeBron James and Maverick Carter.
The documentary chronicles the rise of the Toronto Raptors and the pivotal role of Vince Carter in building the team’s notoriety and planting Toronto firmly on the world’s pop-culture map.
The Carter Effect captures an intoxicating mix of athletics, Toronto pride, music, and surging diversity that make Toronto the entirely unique city that it’s become.