A Cleveland beer company has backed off using LeBron James' name and image after marketing a chance encounter with the Cleveland Cavaliers star on Monday night.
During Game 1 against the Toronto Raptors in Cleveland, James playfully took a beer out of the hands of a vendor. Pictures and video of James holding the beer, Great Lakes Brewing Company's Dortmunder Gold, circulated quickly around social media.
The next day, Great Lakes added to the noise by featuring a tweet of LeBron holding the beer and announcing that its brewery would feature discounts on its Dortmund Gold pints and growlers at its pub.