The Toronto Raptors are the NBA’s 10th-most popular team—at least according to merchandise sales.
The data comes to us courtesy the NBA, who have helpfully tracked sales of jerseys and merchandise from the NBA store throughout the second half of the season:
The NBA's most popular jersey list and team merchandise list... based on https://t.co/I0ypSvyq5i sales from the second half of the 2020-21 season. pic.twitter.com/Ve84P5Nrt1
— NBA (@NBA) July 14, 2021
Now, as you can see, no Raptors made the top 10 in jersey sales.