It’s been hinted at for years but the Raptors are finally making the leap: for the 2017-18 season, the Toronto Raptors will feature a Sun Life patch on the front left shoulder of their game jerseys.
Of course, the Raps are not alone in this endeavour. The NBA, long having realized they were sitting on a sponsorship goldmine, will allow all of their teams to begin putting other business logos on their jerseys next season. It’s part of a three-year pilot program, and it is actually mildly amazing it took as long as it did to happen.