The NBA announced on Monday night that the Toronto Raptors and Houston Rockets will play a pair of 2019-2020 preseason games in Tokyo.
The timing of the announcement makes sense, as the 9:00 p.m. Monday here in Toronto is 11:00 a.m. Tuesday in Tokyo — in other words, perfect for the day’s news cycle in Japan.
Somewhat less logically, the NBA chose to make this announcement via Facebook Live. This is inexplicable not just because Facebook is evil and the NBA should be doing everything it can to stay as far away from Facebook as possible, but also because Facebook is not a popular platform in Japan; less than a quarter of the population uses it, and less than a quarter of those users are under the age of 25.