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Opinion: MLSE CEO’s vision for the Toronto Raptors feels very corporate instead of inspiring

Related Topics: Keith Pelley, Masai Ujiri

Keith Pelley stepped to the mic a few weeks ago and tried to thread the needle between gratitude and ruthlessness, praising Masai Ujiri’s championship legacy and culture-building magic before firmly declaring that the franchise had reached its inflection point. With the roster locked in, the front office extended, and a recent coaching staff in place, Pelley framed Masai’s exit as a calculated move to keep the Raptors’ rebuild on track, stressing that this was hisdecision, not Ed Rogers pulling strings behind the curtain. He vowed to find a bold, “business-minded” president to steer the ship, while Bobby Webster would get a fair shot at the role.