Basketball might be seen as a business to some people, and while it certainly has its place on that front in Masai Ujiri's career, the philanthropic side of basketball has arguably been the driving force behind Ujiri's motivations and mindset.
Everyone is probably well aware by now of how much Masai Ujiri hopes to use basketball as a vessel through which those of lesser fortune can find empowerment in the sport, whether those youth ultimately pursue a career in basketball or simply apply those learned skills toward becoming strong leaders of the future. Essentially, what I just described is the mission statement of Ujiri's non-profit organization, Giants of Africa, of which he is the co-founder.