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NBA Summer League used to be just about basketball. It’s grown to be part fan fest, part job fair and 100 per cent sizzle

LAS VEGAS—There is a giant sphere – “the largest in the world” of course at 111 metres tall and 157 metres wide because they don’t do anything small here — that’s all dressed up as a ginormous basketball and it looms over The Strip like one of the giant casinos.

There’s NBA Con, which may not be Comic Con yet but it’s only its first year an immersive party that blends entertainment, sports, personal appearances by current and past players to feed into the frenzy.

Britney Spears gets bumped trying to touch Victor Wembanyama as he walked away — turns out she inadvertently struck herself in “our first instance of the new flopping rule,” The Athletic’s John Hollinger joked in a tweet — and if that wasn’t enough to truly emphasize what the NBA Summer League has become, it’s hard to imagine what would.