The Carter Effect is a documentary about Vince Carter which chronicles the rise of the Toronto Raptors and the pivotal role of Carter in building the team’s notoriety and planting Toronto firmly on the world’s pop-culture map.
The film will premiere at TIFF on Saturday, September 9.
The Carter Effect was directed by Hamilton native Sean Menard and was executive produced by Drake, LeBron James and Maverick Carter through their production company UNINTERRUPTED.
Chris McKee from Raptors Rapture had the chance to interview Menard and discuss the details behind the making of the film and the results that followed.