PHOENIX—Big Baller Brand, the entrepreneurial organ of infamous basketball father LaVar Ball, made noise in the Big Apple this week.
On the occasion of son Lonzo Ball’s Madison Square Garden debut as starting point guard of the Los Angeles Lakers, the brand launched a midtown popup shop that drew long lineups and plenty of media attention.
It was the kind of hubhub Fred VanVleet could respect. The Raptors’ second-year backup point guard runs his own independent lifestyle brand of athletic wear. Considerably less publicized than BBB, VanVleet’s FVV line of T-shirts and hats aspires to bigger things.