It’s been kind of a week in women’s hockey. On Thursday, Budweiser teamed up with the PWHPA to bring more visibility to their mission and try to attract more support both at the grassroots and the corporate level. What is otherwise an excellent video is somewhat marred by the presence of Don Cherry.
Hockey Hall of Famer Jayna Hefford, who was the Interim Commissioner in the final season of the CWHL and is now the Operations Consultant for the PWHPA talked to Tim and Sid following the launch of the campaign.
“We believe the game is better than it’s ever been…”
Jayna Hefford (@J16H) is 5-time Olympic medalist, 7-time World Champion, HHOF inductee, @PWHPA Consultant, and much more!