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When a Marketing Plan Faulters (Toronto Mike)

Related Topics: Marketing, Budweiser

The marketing folks at Budweiser Canada have red goal lights and glasses in homes across this country. With the World Cup of Hockey beginning for Canada last night, there was a mighty push to get people talking about these red lights. I was even sent a glass.

.@budcanada has sent me a Red Light Glass. When my team scores, my glass lights up. I've got to try this... pic.twitter.com/KsTlU1LXz3

— Toronto Mike (@torontomike) September 13, 2016

Setting up the glass was easy enough. I installed an app on my Android phone and connected to the glass via Bluetooth.