It’su200b almost 24u200b hours later, andu200b hockeyu200b fans aroundu200b the league are still talkingu200bu200b about The Video.
You know the one. Late Monday night, the Ottawa Senators unveiled a video featuring owner Eugene Melnyk being interviewed by defenceman Mark Borowiecki. It was meant as an opportunity for Melnyk to finally lay out a long-term vision for the team’s future. But not everyone was impressed, partly due to Melnyk’s message and partly because the video struck many as, in the words of colleague James Gordon, “deeply weird”.
One element that’s come in for some criticism is the choice to have Borowiecki handle the interview duties.