Among the deluge of Scotiabank ads on this seasons' Sportsnet hockey broadcasts you may have also seen Rogers self-promoting its new "4K TV service". What is 4K TV? It's the next generation of "Ultra-HDTV," something pretty much none of us wanted or asked for. Well, no one except the struggling TV manufacturers, who are still mad you didn't all buy into the whole 3D TV revolution on which they had banked their futures.
Rogers, Bell, and all our other national TV service providers, want a piece of this very profitable 4K HD pie. This coming Saturday, Sportsnet's Hockey Night in Canada will broadcast the Maple Leafs vs.