One of the neat things about working at The Athletic is that there’s so much hockey coverage by so many smart writers that you can get a really good sense of what kind of content the readers like. You guys let us know what works for you, and certain types of articles always seem to do well.
For example, we always get a strong response on offseason pieces that project a team’s opening night lineup. That makes sense; it’s the summer, there isn’t any breaking news and hockey fans are already thinking ahead to October. It’s fun to try to predict the future, and lots of our local writers have done exactly that (like here, here and here, with more on the way this week).