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How Does Rogers Hockey Decide Which Games to Broadcast? (Toronto Mike)

I've been watching quite a bit of playoff hockey these past three nights. My oldest and I toggled between three games last night, watching Tampa Bay, Florida and Chicago win.

Although Rogers broadcasts all playoff games, they've only sent their crew to broadcast three of the eight series. Bob Cole is covering Tampa Bay vs. Detroit, Paul Romanuk is covering Anaheim vs. Nashville and Jim Hughson is assigned to Washington vs. Philadelphia.

I understand why Rogers would want to save some cash by simulcasting five of the series, but I find their choice of which series to send a crew to be rather curious.