It's all about balance on the ice and off, changing the culture in the room, and being accountable at all times to its devoted fan base.
Toronto native Zach Hyman certainly meets that criteria and then some.
The 23-year-old forward has just completed four years at the University of Michigan. Athletically, he captured the Big Ten scoring title last spring with 54 points, was a Hobey Baker finalist and was honoured as his school's athlete of the year.
It's a feat that he and New England Patriots quarterback Tom Brady now share.
"College hockey was incredible for me " says Hyman.