It's not about attendance numbers, it's about growing the game in the region, and a way to make a tournament born of supporter's passion more intimate.
The Voyageur's Cup is a reported priority for Toronto FC this season. In a recent interview with Sportsnet 590 the Fan's TFC Pitchside Podcast, new TFC President Bill manning declared that he's more concerned with chasing another Canadian Championship instead of more midseason friendlies. This appears to be a smart move for management, appealing to the season ticketholders and an attempt to use an already scheduled game to put a trophy in the cabinet.