Now we have statistics to back up the billing of last night’s match as the biggest in Canadian club soccer history.
An average audience of over one million Canadians made the Montreal Impact’s 3-2 victory over Toronto FC the most-watched MLS game ever, per a release from TSN, with the total number of unique viewers exceeding 3.6 million.
That’s a huge step forward. During the regular season, match broadcasts involving any of the three Canadian teams rarely cracked an 100,000 average. Things picked up for Toronto’s tie against New York City, with the first leg averaging 238,000 viewers, but even that figure only ranked 19th among sports events on the weekend, below figure skating and curling tournaments.