ON FEB. 18, 2022, Memphis Grizzlies superstar Ja Morant was on a private jet en route to Cleveland for the All-Star Game, surrounded by friends and family. The occasion was momentous, and he decided to chronicle it.
Before taking his seat, he began streaming on Instagram Live. He settled in, stretched his legs and inquired about a deck of cards. He bantered with his grandmother.
Then, Morant grabbed a bottle of Clase Azul Tequila, one of the most expensive tequila brands in the world. With 10,500 people watching, he propped up his phone near a window, held the oversized white bottle at his side with both hands and aimed it at the phone, cocking the bottle back and forth, like a machine gun.