While a number of brands have looked to capitalize on the popularity of college athletes with this year's overhaul of NCAA "Name, Image and Likeness" rules, WWE has laid out one of the most interesting programs for college athletes. It could give a sneak peak at some of the wrestling superstars of tomorrow.
In September, Olympic gold medalist Gable Steveson, a star wrestler at Minnesota, signed a deal with the WWE. He will now be joined by 15 more college athletes in the WWE's new "Next in Line" program.
Among the headliners: Fresno State women's basketball players Haley and Hanna Cavinder, twin sisters who are no stranger to the NIL world.