As the world of unbundling and a la carte cable seems to be drawing closer and closer, sports fans will have an interesting decision to make: How much is ESPN worth to them?
While everybody who has cable, from the biggest sports diehards to someone who can’t tell Peyton Manning from LeBron James, pays the same $6.10 in subscriber fees now, an unbundling would raise the price of the network, as all that free money from those non-sports folks would disappear. How much would you have to pay per month? Michael Nathanson, of MoffettNathanson Research, told Forbes that $36.