MOSCOW -- View Sunday's World Cup final the way most folks under the age of 30 consume sports -- or so we're told -- and it's entirely one-sided. When it comes to social media, viral highlight videos, cross-pollination with other celebrities, commercial endorsements and overall eyeball-catching power, it's over before it has even begun.
France wins.
The entire Croatia starting XI has only a few million Instagram followers more than France midfielder Paul Pogba alone. Some of them don't even have blue check marks (gasp!), while others don't have accounts at all (double gasp!).
View the match from a different vantage point -- pedigree -- and it's thoroughbreds versus wild horses who escaped to the hills.