Jesper Andreassen held up a plate of 10 jalapeños for the camera, then stuffed them into his mouth, one by one, proudly tossing each stem over his shoulder as he finished.
He paused several times to curse, laugh, cough or shout, sounds that devolved into a series of pained growls as he neared the end. Once the last pepper had been consumed, Andreassen, a middle-aged Dane, thanked the viewer for watching. The clip, which Andreassen posted to Facebook in August, had one person as its target audience: Simona Halep, a Romanian tennis player who has been given the nickname Halepeño.